Growing Your Video Production Business

I was recently invited to the Creatives Grab Coffee podcast hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. It was a great time discussing various video production-related topics with like-minded individuals. If you are interested in growing your video production business, check out the link below.

---

Timestamps

• 00:00 – Intro 

• 03:42 – Working In your business vs on your business

• 5:07 – Cost of hiring full time employees

• 5:39 – BE TRANSPARENT. Be careful with companies that say they have large teams. 

• 6:50 – Hire people with purpose

• 8:16 – Advantages of Slow Growth

• 9:26 – Be Careful when hiring based on the job

• 10:30 – The Video Production Industry in Winnipeg

• 13:58 – The Video Production Industry in Toronto

• 15:40 – A Youtube Channel as a Business

• 19:47 – 2022 Business Challenges

• 20:53 – Why the retainer model does not work for video companies

• 24:00 – Offering other services can make your clients love you more

• 26:33 – Sometimes you need to do photo and video at the same time

• 26:58 – The Retainer Model is works better for B2C VS B2B

• 28:14 – When you grow your business, you outgrow clients

• 31:24 – Small Successes can lead to big success down the road

• 34:18 – One off clients may not see video as a high value item but be open to them

• 37:09 – Know where to find your leads. B2B uses google & LinkedIn

• 38:33 – Learn to engage on LinkedIn

• 41:44 – Other Business Challenges

• 44:16 – Know when to say no

• 48:01 – Outro