In today's fast-paced digital landscape, establishing a genuine connection with your audience is paramount. While written content and static images have their place, video production has emerged as a dynamic tool to forge strong bonds with customers. In this blog post, we'll explore the myriad ways in which incorporating video into your marketing strategy can elevate your customer relationships to new heights.

Alright, let's tackle the elephant in the room first. The average cost of video production today is between $1,000 - $15,000 depending on the length, quality, complexity, and crew. Read more to find out why.

I was recently invited to the Creatives Grab Coffee podcast hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. It was a great time discussing various video production-related topics with like-minded individuals. If you are interested in growing your video production business, watch here.

If you’ve never hired a video production company it can be daunting at first. There are many things to look at when researching production companies but these are four that we’ve found extremely important.

It’s apparent that Instagram’s algorithm is now pushing Reels a lot more than photos. We have seen roughly a 500% increase in our views on our reels compared to our normal videos on Instagram posted in the same period. We have been extremely happy with the organic reach with these reels and continue to create them while they work.